The Perception Blog

Mar 30
Personal Retail Observation:
I always like to share personal insights into different facets of my everyday life and how it relates to technology. Being that I am the tech geek in the house I would always show my wife new sites or apps to enhance her shopping experience. Some of...
Mar 23
On The Value of Ideas
A few years ago, my business partner and I made the important decision that we would no longer agree to do free pitches. It wasn't an easy one, to be sure, but a necessary one. So after more then a decade of freely showing off the incredible work my...
Mar 18
Engadget & Perception Have a Conversation About VR
Earlier in the year, our friends at Engadget initiated a conversation about the intersection of film and Virtual Reality. “The creative team at Perception NYC approaches VR with respect for both film and gaming,” Engadget reports, “but with a...
Mar 11
Perception Presents at Apple
At the end of February, Apple invited Perception founders Danny and Jeremy to speak and present some of the cutting edge work we've been up to in front of a large team of designers and interaction architects responsible for imagining the future of...


Perception focuses on 2 parallel and symbiotic paths: futuristic UI and HUD design for both feature films and global technology brands. The team’s highly specialized cinematic vision breaks new boundaries of UX for the most innovative technology brands in the world across all product categories. Learn More



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