December 5, 2025 – Secaucus, NJ — With Netflix announcing an agreement to acquire Warner Bros. Discovery’s TV and film studios and streaming division, one of the biggest shifts in entertainment history is underway, ushering in a new era defined by consolidation, scale, and global production pipelines. As the industry prepares for what this mega‑deal may mean for studios, creators, and audiences, Perception—an award-winning VFX design house headquartered in Secaucus, New Jersey—sees a unique opportunity for the region.
While this announcement has sparked conversation across Hollywood, it also underscores a larger trend: production companies are increasingly looking beyond traditional hubs to find specialized partners that can move quickly, deliver high‑end work, and support new production models. New Jersey has emerged as a powerful contender, thanks in part to one of the country’s most competitive film and TV tax incentive programs.
New Jersey’s Film & Digital Media Tax Credit Program offers significant transferable tax credits on qualified production and digital media expenses, with additional incentives for local labor, studio development, and diversity hiring. These advantages have already drawn interest from major productions, and with large‑scale industry shifts underway, the state is poised for even greater growth.
“As the entertainment landscape continues to evolve, New Jersey is becoming an exciting, competitive destination for world‑class production,” said Danny Gonzalez, Co‑Founder of Perception. “Being the leading VFX and design studio headquartered in the state allows us to offer something rare: top‑tier visual effects, motion design, and innovation work, all while helping productions maximize the benefits of the NJ tax incentives.”
Perception has long collaborated with the world’s largest film studios, directors, and technology companies, developing iconic VFX, UI, and futurist design for titles across the Marvel Cinematic Universe and beyond, and helping bridge science fiction concepts into real‑world innovation. With New Jersey’s expanding production infrastructure, the studio is positioned to support even more partners as the industry adapts to its next chapter.
“Streaming platforms and studios are rethinking their pipelines,” added Jeremy Lasky, Co‑Founder of Perception. “As they do, New Jersey is becoming an increasingly strategic place to create. We’re thrilled to be part of that momentum.”
Danny Gonzalez
Daniel Gonzalez started his career at R/GA after graduating from St. Johns University where he received a BS in Business. For 6+ years he lead the visual effects team for feature films, global ad agencies and broadcast networks. In the Fall of 2001, Gonzalez co-founded Perception with an RGA colleague, Jeremy Lasky. They formed a motion graphics studio that lead the revolution in creating groundbreaking design and visual effects on the desktop. Now in it's 18th year, the studio has sharpened its focus to become global experts in designing futuristic UIs for both feature films and for the most powerful brands in technology. From Iron Man to IBM, from The Avengers to SpaceX, the studio has an extremely unique niche that truly bridges the gap between science fiction and science fact. Gonzalez co-leads new business initiatives, shapes the company’s growth, while overseeing a full-time staff of 15.
Perception has been featured on Engadget, Art of the Title, Cinefex, Gizmodo, ACM Siggraph, ADC nominated at SXSW for Best Title Sequence and twice nominated for an Oscar for Best Visual Effects. Gonzalez has lectured/guest speaker on design and technology at OTIS, SCAD, Boeing, Carnegie Mellon’s ETC and NYU ITP. He's also given presentations and workshops at some of the biggest tech giants in the world including Samsung, SpaceX, Intel, Microsoft, GE, Northrop Grumman, Audi, Mercedes, Ford, Chrysler and Apple.
Gonzalez’s past work has been showcased on the film screen and televisions across the world, while Perception’s work can be experienced on the big screens, in smart homes, automobiles and mobile devices across the planet!
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