SAMPLE CAMPAIGN PATH
DESIGN WITH A PURPOSE
OMNI is defined and designed according to the following idiosyncrasies:
Reliable & Trustworthy:
OMNI is open and honest. It’s transparent in communicating what’s going on and it’s consistently keeping people in the know.
Forward-thinking & Logical:
OMNI is inquisitive, wanting to know more, do more and be in the forefront of technology. It’s not about what’s trendy—it’s about knowledge. And while OMNI is a forward thinker, always pushing the envelope, it’s also grounded in its commitment to the end goal.
Approachable & Accessible:
OMNI is patient, understanding, and conversational. It doesn’t talk down to anyone with pretentious jargon but is happy to mix it up and engage in a healthy debate or share new insights.
LOOK DEVELOPMENT OF MEDIA BUYER CAMPAIGN
DISCOVERY AND DESIGN FOCUS PHASE
The first step was to understand OMNI and how current users were navigating through the program. Since the program is very robust, we needed to focus in on a single path to concentrate our design efforts. Once the single path was approved, we would then move to designing the full user experience. These different directions exposed the information needed in a different variety of designs.
ANALYSIS OF EXISTING HOME SCREEN
CONCEPT AND UX PHASE
Once a design was approved, we dove headfirst into designing the rest of the project. These frames show a deeper dive into a specific direction. As we fine-tuned the design chosen, we still wanted to add specific instances and cues that users would find interesting and experience what we call - “moments of delight”.
OMNI UX CONCEPT A
OMNI UX CONCEPT B
OMNI UX CONCEPT C
As we began explored options for OMNI's updated visualization, our team constructed sample wire-frames of how the program could operate under a new design. This skeletal framework provided a clear representation of the expected user experience.
To define high-level features, our final proposed designs provided the most value to users across all levels, including daily users, high-level users and trainers. We evolved these features and aligned them to significantly improve user experience of the program and provide awareness to the core experiences of OMNI. The team at Annalect were thrilled at how we maximized the flow and design for all its users across the entire platform.
PROPOSED FINAL - DIRECTION A
PROPOSED FINAL - DIRECTION B
Our designs and user experience for OMNI were well received by Omnicom to use for connecting data, insights, planning, activation, and optimization for its clients marketing initiatives. It gave them critical insights that helped this agency be one of the top agencies in the world. We are very proud to be part of such a powerful tool for such a global agency.