DESIGNING A PATH
Eschewing a traditional VFX process, we created a game plan that focused on a rapid turnaround of ideas and conceptual exploration, rather than high fidelity (and time-consuming) execution. The process consisted of iterative meetings and workshops — we would present ideas and concepts which would kick-off energetic brainstorming sessions. Any ideas that gained traction would receive another round of development, and the process would reset to the beginning: Ideate, Brainstorm, Develop, Reset.
An extensive audit of everything from psychedelic artwork, to natural phenomenon served as a jumping-off point for discussions with Marvel.
The creative decision-making process at Marvel Studios is an exhilarating force of nature. Thousands of key decisions are made daily by a team that is decisive and thoughtful, while maintaining tremendous momentum. In order to provide Marvel with a frequently refreshed crop of new ideas, we emphasized creating various tests at the right level of fidelity. Too little detail, and the ideas are hard to imagine in the context of film. Too much detail, and days of time are lost on a single idea.