BEAUTY IN THE DETAILS
Working on a vehicle as revoluntionary as the Hummer EV allowed our team to forge new ground in our approach, but designing the human-machine-interface was far from an exercise in aesthetics. Every decision was motivated by our obsession with each pixel having purpose. We worked closely with the team at GMC to ensure that every single on-screen element was tailored to maximize legibility, clarity and contrast. This way the driver's cognitive load can be focused on the adventure outside the vehicle, never hunting for data within the displays.
We developed a custom typeface, specifically for use on the Hummer EV. This typeface was carefully designed to reflect the angularity of the vehicle, as well as the future-forward approach to this amazing EV. This typeface was carefully designed over several months, and ultimately optimized by GMC for implementation throughout the vehicle.