VISUALIZING THE FUTURE
Perception was founded in 2001 by R/GA alumni Jeremy Lasky and Danny Gonzalez with a bold vision: to pioneer high-end motion graphics and design using desktop tools, a revolutionary concept at the time. As one of the original trailblazers in New York’s emerging motion graphics scene, Perception helped define a new era of creative storytelling through design and animation. In its first decade, the studio forged creative partnerships with the world’s top broadcast networks and global advertising agencies. But in 2009, everything changed.
That year, Perception collaborated with Marvel Studios on the technology design for Iron Man 2. This groundbreaking partnership became a watershed moment, a cinematic turning point that redefined the studio’s path. It marked the beginning of a new mission: to bridge the gap between SCIENCE FICTION & SCIENCE FACT, and to explore the profound parallels between imagined worlds and real innovation. Since then, Perception has become the go-to creative partner for visionaries across cinema, technology, and beyond, designing the future one interface, one sequence, and one breakthrough at a time.
Today, Perception is a team of futurist designers, strategists, and UX visionaries shaping the future of technology for cinema and the world’s most innovative brands. Guided by SCIENCE FICTION THINKING, we move between imagination and implementation, turning visionary ideas into real-world breakthroughs.
SCIENCE FICTION THINKING
We use science fiction as a strategic consulting framework, helping clients reimagine what’s possible and shape what comes next. This allows us to identify emerging opportunities, design visionary experiences, and guide the development of future-forward technologies.
With decades of experience designing visionary tech for film, we now advise the world’s most innovative organizations on how to bring those ideas to life.
WITH MORE THAN TWO DECADES OF GROUNDBREAKING WORK, PERCEPTION HAS EARNED WORLDWIDE RECOGNITION FROM AWARD SHOWS & FESTIVALS ACROSS THE GLOBE. NOTABLE ACCOLADES INCLUDE EMMY NOMINATIONS, SXSW, PROMAX/BDA WORLD GOLD, ART DIRECTOR’S CLUB, MOTIONOGRAPHER AND A U.S. TECHNOLOGY PATENT.