All Hail the King

INTRODUCTION

After Perception’s work on the Agent Carter title sequence, they were once again approached by Marvel, this time to create the Main-on-End title sequence for their next One Shot short, All Hail the King. Writer/Director Drew Pearce gave Perception an unusually fun brief, referencing everything from Dr. No to obscure Kung-Fu exploitation films. This bold and dynamic sequence was never intended to retell the story, but to suggest further possibilities within the Marvel Universe. In addition to the title sequence Perception was also tasked with several other graphic elements including the main title and opening quote for a mock 80’s show within the short, just to name a few.

FINAL MAIN-ON-END

INSPIRATION

From the very start, the director suggested some specific references like Dr. No, Charade, and even Iron Monkey. From there, the Perception team immersed themselves in the world of exploitation cinema, ranging from obscure Kung Fu to funky Italian Horror.

INSPIRATION FOR TITLE SEQUENCE

BOARDS

RING ANIMATION EXPLORATION

One of the earliest explorations was a simple test to figure out how many different ways the 10-Ring logo could animate.

FINAL MAIN-ON-END

The Mandarin’s ten magic rings became the graphic approach and main symbol throughout the titles. The designers blended the gritty tones of exploitation and underground kung-fu films with the classic geometric looks of title designers like Maurice Binder and Saul Bass. All Hail the King can be found on the Thor: The Dark World DVD & BLU RAY. Click HERE to purchase!


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Perception focuses on 2 parallel and symbiotic paths: futuristic UI and HUD design for both feature films and global technology brands. The team’s highly specialized cinematic vision breaks new boundaries of UX for the most innovative technology brands in the world across all product categories. Learn More

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