NICK FURY’S IN-CAR HEADS UP DISPLAY: EARLY CONCEPTS
We began by creating a number of futuristic, yet realistic, ideas for this intricate interface, and created a wide array of designs that reflected those ideas while being mindful of the necessary story points this system would need to communicate.
REFINING THE TECHNOLOGY
Once a direction was chosen, the next step was to start building the key aspects of the interface that would need to relay the information Nick Fury interacted with as he tried to defend himself against his pursuers.
These are explorations as to how the car would represent relevant information to Nick Fury during the intense car chase. The vehicle diagnostic design studies all played a specific role in telling the story during the chase, from armor integrity percentage for the bullet proof paneling to a full system reboot and timing for when the SUV was back online.
Once Nick Fury initiates autonomous mode in his SUV the vehicles POV takes over the screen. The viewer gets to see the SUV in action as it showcases its futuristic technology like predictive analysis, camera and radar sensors, data fusion systems and artificial intelligence. These technologies are visualized by the SUV scanning the pavement for any dangers, changing lanes with cat-like reflexes and calculating oncoming traffic even when vehicles lurk around corners and behind buildings.
EARLY DESIGN CONCEPTS
We approached the design with two ideas in place. What limitations does this technology have and how can one use those limitations to help create the character? Like everything in the Marvel Universe, technology always needs to be a few years ahead of reality, and even though Zola would have been created decades ago, he still needed to be ahead of his time. After an extensive design process resulting in over 140 different iterations, Zola’s design was finally achieved.
DEEPER INTO THE MIND OF ZOLA
This is a deeper exploration into the mind of Zola. What makes him tick? What does he look like when he gets angry? How does his artificial intelligence react in different emotional states? All these and more questions became our personality profile to give life to this digital villain.
ENTERING THE ZOLA CHAMBER
The production design of the set was carefully crafted to depict an archaic technology center that was hidden for decades in a bombed out bunker. This was one of multiple stills sent to us for insight into what the Russo Brothers and Marvel envisioned for this epic scene.
BRINGING ZOLA TO LIFE
Footage of Toby Jones was an integral part of the process. While the final result is a paired down version of his performance, the footage was used for specific cues in his movement. It was also important to emphasize how difficult it is for Zola to create his image on such obsolete technology. To achieve this, we combined fluctuations in digital and analog distortion, as well as changes to his resolution throughout the entire scene.
FINAL ZOLA DESIGN
Of course a character of this magnitude had a specific and pivotal role in the movie so it was imperative to continually refine our design until the very end of post production.
Zola Motion Study
Knowing what evil master plan Zola had in store for the world, we were tasked with designing the helicarrier interfaces while illustrating the “Zola algorithm” plan throughout the multitude of screens. These are a sampling of the designs for the screen interfaces tying together the plot point of Zolas complex and nefarious plan.
NICK FURY’S PHONE
With our extensive background in technology, Marvel asked us to design Nick Fury’s phone and various other screens throughout the film to help move the story points forward and keep the viewer engaged.
This was an extraordinarily collaborative process between our team and the entire Marvel team, from the VFX department to the directors, editor, producers, and top executives! We are extremely proud of the work on Captain America: The Winter Soldier. If you haven’t already, make sure to watch this film. It's one of our favorites!