Marvel Studios reached out to us to help generate a range of various designs for the movie The Avengers. Already in the post production phase, Marvel knew from past projects that we would be able to jump aboard this fast moving freight train with the speed and agility to keep up with a massive scale project that was still taking shape.
ACURA SMART GLASS
One of the first sequences our team was asked to work on involved Steve Rogers (aka Captain America) becoming accustomed to the modern world. As he wanders the streets of New York, he walks past an Acura dealership with a sophisticated holographic or “smart glass” display. We explored numerous options to give director Joss Whedon a choice as to how advanced the display should be.
THE WORLD SECURITY COUNCIL
In anticipation of additional sequences being filmed, we worked closely with Marvel’s VFX Supervisor Janek Sirrs in creating a range of stylistic approaches that would define the mysterious World Security Council. Marvel provided this key reference to give our team inspiration of how the World Security Council has always been rendered in the comic books.
We were also tasked with creating new content for the main display onboard the Quinjet. Each of the concepts explored were designed to have a Military-like utilitarian approach, as well as being created to match an array of existing displays, all shot practically.
We also explored various designs for the layout of Pepper Pott’s cell phone featured in the climax of the film. These designs ranged from something that would feel like an evolution of Tony Stark’s “Stark-Tech” phone, to something more like a consumer-grade Stark Phone.