The team at Marvel Studios asked our team at Perception to help create some unique features for their new collection of shorts, I Am Groot. These shorts follow Baby Groot through a series of adventures, mishaps and mischief. For these shorts, our team designed a custom title card and an all-new version of the Marvel Studios Fanfare.
Our team constructed a bright, Groot-inspired title card to close out each I Am Groot short. We watched the shorts early in the development process and we were immediately inspired by the variation and quirkiness of each short. We began crafting various concepts for title cards, and ultimately landed on a direction that celebrated Groot’s personality and childlike demeanor.
Hand-drawn look exploration drawings for the main title card
Our final direction shows a hand-drawn “I Am Groot” in green ink, surrounded by little drawings of leaves and Groot himself. This idea was inspired by how Groot would draw on walls and be a mischievous member of the Guardians of the Galaxy.
Concepts for the main title card
Because kids love to personalize their space, whether that is the walls by the bed or the window they sit next to in their parents’ car, we applied that to this title card. Thanks to his mischievous nature and love of doodling, we developed the concept that Groot would draw on the window next to his seat on the Guardians’ ship. This title card shows what Groot would have drawn there.
Look refinements of the main title card
We also animated the title card to include a hand-held camera and focusing effect to represent Groot filming his drawings, proud of them and wanting to show the Guardians. To create this title card, we used Adobe Photoshop, Cinema4D, and Adobe After Effects.
Final main title card
Final Marvel Studios Fast Forwarded Fanfare Animation
We began conducting different motion tests and concept development tests to explore different fast-forwarding effects and land on our final look.
Marvel Studios Fast Forward Effect Motion Test 1
Marvel Studios Fast Forward Effect Motion Test 2
We asked if they could help design and animate Groot to show him clicking “fast-forward” on a remote and then popping into the frame and knocking over the camera at the end. After receiv- ing the Groot character animation from Luma Pictures, we applied it to our fanfare for our final design.